GEN Korean BBQ Expands CPG Line to 800 Stores, Projects $20M Run Rate by 2026
GEN Korean BBQ expanded its CPG program from 30 Southern California outlets in October 2025 to over 800 supermarket locations nationwide, adding meals, sauces, SOJU and snacks. It expects a CPG run rate above $20 million by end-2026 across 1,500–2,000 locations and a $100 million run rate within three years.
1. CPG Expansion
Since October 2025, GEN Korean BBQ has grown its consumer packaged goods program from 30 Southern California outlets to over 800 supermarket locations nationwide, expanding beyond ready-to-cook meats to include full meals, side dishes, sauces, SOJU and snacks.
2. Revenue Projections
GEN projects its CPG business will achieve a run rate above $20 million by end-2026 across 1,500–2,000 locations, with a further rollout to 7,000–8,000 locations by end-2027 and a target $100 million run rate within three years.
3. Growth Strategy
Leveraging strong brand recognition—over 50% of CPG buyers are existing restaurant patrons—GEN deploys in-store demos and is working with investment bankers to secure logistics and funding partners to accelerate national expansion and enhance shareholder value.