GEN Korean BBQ Expands CPG Soju Line into 166 BevMo Stores in California
GEN Restaurant Group has launched its CPG Soju adult beverage line and Korean snacks into all 166 BevMo stores in California. The rollout includes six Genju Soju flavors and snack products like beef jerky, shrimp chips and collagen-rich Korean drinks to drive its retail growth.
1. CPG Distribution Expansion
GEN Restaurant Group has secured placement of its consumer packaged goods across all 166 BevMo specialty beverage stores in California, marking its first entry into a major retail chain. This distribution deal covers in-store sales and same-day delivery through BevMo’s online platform.
2. Product Line Details
The CPG lineup features Genju Soju in six flavors—peach, mango, lemon, yogurt, strawberry and lychee—plus collagen and vitamin-rich beverages GenVera and GenJelly. Snack offerings include beef jerky, beef chips, shrimp chips, tteokbokki chips and bagel chips, all developed with Korean manufacturers.
3. Strategic Growth Implications
This expansion supports GEN’s strategy to diversify revenue beyond restaurant operations and tap into rising global demand for Korean food and beverages. Management expects the BevMo partnership to accelerate its retail footprint and contribute to its 2026 growth targets.