GEN Korean BBQ Unveils 22-SKU Retail Line in 190 Grocery Stores
GEN Korean BBQ is rolling out a 22-SKU lineup of fan-favorite meats, side dishes, sauces and beverages—including GEN-branded soju—to 190 grocery stores nationwide. The company partnered with co-packing manufacturers to ensure retail products match its restaurant-quality recipes and meet rising customer demand.
1. Retail Product Launch
GEN Korean BBQ has introduced a 22-SKU retail lineup featuring its most requested meats, side dishes, sauces, frozen and shelf-stable items, beef jerky and GEN-branded soju. The products will debut in 190 grocery stores nationwide, extending the brand’s interactive Korean BBQ experience into consumers’ homes.
2. Growth Strategy and Impact
The expansion leverages strong customer loyalty and the global popularity of Korean culture, positioning GEN to diversify revenue streams beyond its 59 company-owned restaurants. By collaborating with co-packing manufacturers, the company aims to maintain its signature flavors and quality, potentially boosting brand visibility and retail sales growth.