GEN Restaurant Group to Roll Out Six SKUs at 200 Save Mart Stores
GENK•GEN Restaurant Group will launch six SKUs—Beef Bulgogi, Chicken Bulgogi, Pork Bulgogi, Kimchi Fried Rice, Vegetable Fried Rice and Teriyaki Garlic Chicken—across nearly 200 Save Mart supermarket locations in California and Nevada, with each store stocking one case per SKU. Distribution is targeted to begin by the end of June.
1. Retail Placement Details
GEN Restaurant Group secured placement for its packaged goods at nearly 200 Save Mart Companies stores across California and Nevada, including Save Mart, Lucky and FoodMaxx banners. Each location will carry all six SKUs, reflecting a major entry into one of the largest regional grocery networks in the western United States.
2. Product Portfolio
The six SKUs include GEN Beef Bulgogi, Chicken Bulgogi, Pork Bulgogi, Kimchi Fried Rice, Vegetable Fried Rice and Teriyaki Garlic Chicken. These products use the same recipes and quality standards as the company’s restaurant operations to deliver an authentic Korean BBQ experience in a retail format.
3. Distribution Timeline
Distribution of the six packaged goods SKUs to all Save Mart store locations is scheduled to begin by the end of June, with each store initially stocking one case per product. This rollout follows GEN’s existing retail partnerships with Costco, Stater Brothers, Albertsons, BevMo and C&S Wholesale Grocers.
4. Strategic Expansion Impact
This partnership expands GEN’s consumer packaged goods footprint and leverages brand recognition from its 50-plus restaurant locations. By joining a leading regional grocer, GEN aims to capture rising demand for at-home Korean cuisine and drive incremental revenue beyond its core dining business.
