General Mills eyes separation of Häagen-Dazs brand outside North America, reportedly
GIS•General Mills is considering separating its Häagen-Dazs brand outside North America, a move that could lead to a sale, the Wall Street Journal reportedly said, citing people familiar with the matter.
1. Potential separation
General Mills is considering separating its Häagen-Dazs brand outside North America, a move that could lead to a sale, the Wall Street Journal reportedly said, citing people familiar with the matter. General Mills owns and operates the brand outside the region.
2. Possible buyer
Froneri, which operates Häagen-Dazs in the United States, could be a logical buyer for the international operations, the report said, citing one person familiar with the matter. PAI Partners and Nestle each own a 50% stake in Froneri.
3. Recent portfolio move
In June, General Mills agreed to sell its Häagen-Dazs ice cream shops in mainland China to a group led by tea chain operator Ningji. General Mills declined to comment on the report.
