In December, the company lowered prices on roughly two-thirds of its North American retail portfolio, setting thresholds designed to match consumer willingness to pay. This pricing strategy drove an eight percentage-point increase in volume, though it also compressed margins amid ongoing inflationary pressures. General Mills narrowed its fiscal 2026 organic net sales outlook to a 1.5%–2% decline, down from a previous range of down 1% to up 1%. The company now expects adjusted earnings per share to fall by as much as 20% in constant currency, reflecting slower volume recovery and higher input costs. Management cited weak consumer sentiment, elevated uncertainty and tariff impacts as headwinds to category growth. To improve efficiency, the company plans to remove about 20% of its least productive products and focus resources on higher-growth segments.