General Motors Delivers 6% Sales Increase, Best Pickup Sales in 20 Years, NHTSA Probes L87 Engines

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General Motors led U.S. auto sales in 2025 with a 6% gain, marking its sixth consecutive year as top full-size pickup seller and posting the best Silverado and Sierra results in two decades. L87 V8 engine failures have drawn NHTSA scrutiny and could raise GM’s recall, warranty and regulatory costs.

1. Full-Size Truck Leadership Strengthens Margin Profile

General Motors extended its dominance in the full-size pickup segment for a sixth consecutive year, with combined Chevrolet Silverado and GMC Sierra sales reaching their highest level in two decades. Full-size trucks, which cost only marginally more to produce but sell for two to three times the manufacturing cost, now represent more than 40% of GM’s North American gross profit. This workshop-to-showroom advantage bolsters GM’s overall profitability even as other segments face pricing pressures, underscoring the strategic importance of its heavy-duty lineup to investor returns.

2. L87 V8 Engine Failures Trigger Renewed Regulatory Scrutiny

Despite a recall fix implemented in mid-2024, GM’s L87 5.3-liter V8 engines have continued to exhibit premature timing-chain wear in approximately 2,300 vehicles reported since January. The National Highway Traffic Safety Administration has opened a fresh investigation, requesting GM data on repair rates, warranty claims and projected liability costs. GM estimates that related warranty and recall expenses could exceed $120 million in 2026 if failure rates persist, increasing both regulatory and financial risk for the company.

3. Robust 2025 Sales Growth Signals Broad-Based Demand

GM closed out 2025 with a 6% year-over-year increase in U.S. vehicle deliveries, leading the domestic industry amid trade tariffs and the expiration of the federal EV tax credit. All four GM brands posted gains: GMC set a second consecutive annual sales record, Cadillac achieved its best volume in ten years and GM held the full-size SUV crown for a 51st straight year. Electric vehicles accounted for more than 15% of GM’s U.S. mix, making it the second-best selling EV brand after Tesla. Notably, nearly 700,000 Chevrolet and Buick units sold under $30,000, supporting long-term customer retention while maintaining incentives below the industry average.

Sources

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