Genius Sports partners with TelevisaUnivision on data-driven Liga MX broadcasts
GENI•Enhanced broadcasts begin Sept. 12
Enhanced broadcasts start Sept. 12 with Toluca vs. Atlas and will air each weekend on TelevisaUnivision through season end.
GeniusIQ deployed across Liga MX stadiums
Genius Sports’ GeniusIQ platform is deployed across all 18 Liga MX stadiums as the league’s official data tracking partner.
Partnership adds AI-driven features to Liga MX broadcasts
Genius Sports partnered with TelevisaUnivision to add AI-driven visual overlays, in-game data, and win probabilities to U.S. Liga MX broadcasts.
The deal creates new real-time sponsorship inventory via Genius Sports Moments, triggering ads around key live game moments.
