Ginkgo Bioworks uses synthetic biology to restore extinct plant traits by sequencing modern relatives’ genomes, identifying missing gene segments, and synthesizing DNA to recreate original scents. The platform completed a project reviving a fragrance profile from a vanished flower, demonstrating capabilities in ancient DNA reconstruction.

Ginkgo partnered with Future Society to integrate revived plant-derived scents into commercial fragrances, aiming to launch products unavailable through conventional botanicals. The collaboration targets specialty perfume markets by offering unique olfactory experiences based on resurrected plant genomes.

Elon Musk’s social media endorsement of a “Jurassic Park” startup concept went viral, drawing attention to de-extinction ventures and increasing stakeholder interest in Ginkgo’s technology. The heightened visibility may open new partnership dialogues and amplify the company’s valuation prospects in synthetic biology.