In the latest 13F filing, Goldman Sachs’ Strategic Factor Allocation Fund revealed a fresh stake in Apple Inc., acquiring 251,607 shares valued at approximately $68 million. This marks the fund’s first reported investment in the company for the quarter, elevating Apple to one of its top ten equity holdings. The move underscores Goldman’s conviction in Apple’s revenue diversification beyond the iPhone, driven by services and wearables, and may presage further institutional inflows ahead of Apple’s January 29 earnings release.

Two mid-sized asset managers reduced their Apple exposure in Q3. City Holding Co. sold 5,642 shares, a 5.4% cut, leaving 99,754 shares worth $25.4 million and representing 3.2% of its portfolio. Bigelow Investment Advisors LLC trimmed its position by 13.7%, disposing of 4,349 shares for proceeds of $1.1 million, and now holds 27,346 shares valued at $7.0 million, or 2.8% of its assets under management. Both reallocations reflect tactical portfolio adjustments rather than shifts in long-term conviction, given Apple’s continued standing among their top five positions.

Apple insider Chris Kondo executed a sale of 3,752 shares on November 7, offloading stock at an average price of $271.23 per share for total proceeds of $1.02 million. Post-transaction, Kondo holds 15,098 shares—valued at $4.10 million—representing a 19.9% reduction in his personal stake. Insiders collectively own 0.06% of Apple’s outstanding shares, suggesting limited internal accumulation despite the company’s $3.65 trillion market capitalization and ongoing capital return initiatives.

Apple shares have slid nearly 15% from their December peak, trading around $245 as of this week. The stock’s relative strength index has plunged to 18—its lowest level since September 2008—placing it firmly in oversold territory. With consensus revenue guidance pegged at roughly $137.5 billion and EPS of $2.67 for the December quarter, analysts at Evercore and Wedbush maintain price targets between $330 and $350, implying upside of 35–43%. A return above key moving averages post-earnings could trigger a technical rebound after the recent pullback.