Goldman Sachs forecasts global music revenue growth as subscriber gains beat expectations
GS•Goldman Sachs forecasts global music revenue growth, citing subscriber gains that beat expectations and potential AI monetization opportunities.
1. Music growth outlook
Global music revenues are forecast to rise as subscriber growth beats expectations. The brief says AI monetization could disproportionately benefit leading artists whose likenesses, melodies or lyrics underpin AI-generated music.
2. AI in music
Streaming providers and technology companies can use AI to personalize recommendations, curate content and turn passive listeners into active creators.




