Goodyear Unveils Global Fast Is In Us Campaign with Derby Debut, Le Mans Tie-In
Goodyear launched Fast Is In Us, a global campaign debuting at the Kentucky Derby with the Goodyear Blimp, to celebrate the Eagle tire family's four-decade racing pedigree and integrate with events like the 24 Hours of Le Mans. The campaign seeks to bolster premium positioning and drive performance tire sales.
1. Campaign Launch at Kentucky Derby
Goodyear kicked off the Fast Is In Us campaign on May 1 at the Kentucky Derby, deploying the Goodyear Blimp with the tagline 'Did someone say horsepower?' to spotlight the Eagle tire family. The debut leverages the Derby’s global audience to position Eagle as a performance leader.
2. Global Rollout and Channels
Designed as a multi-phased, multi-year platform, Fast Is In Us will span premium television, out-of-home displays, digital ads, social media and cultural partnerships. The campaign targets retail channels and performance driver communities to reinforce Goodyear’s leadership in the premium tire segment.
3. Emphasis on Eagle Performance Heritage
The Fast Is In Us platform celebrates the Eagle tire family's four-decade racing pedigree, highlighting products such as the Eagle F1 Asymmetric 6, F1 SuperSport and F1 All Season. Goodyear aims to showcase responsiveness and control, positioning Eagle as the choice for discerning performance drivers.
4. Integration with Motorsport Events
Following the Derby debut, Goodyear will integrate the campaign with elite motorsport events including the 24 Hours of Le Mans and other global racing venues. This phased activation seeks to sustain momentum and deepen engagement among performance enthusiasts worldwide.