Pixalate’s Q1 2026 CTV Seller Trust Index reveals only 4.1% of CTV inventory is resold through arbitrage—the lowest among all channels—and ranks Google AdExchange as the top direct seller across major CTV platforms. Separately, Alphabet is preparing an $80 billion share offering—the largest equity raise ever—to fund its AI infrastructure expansion.
Pixalate’s Q1 2026 index analyzed over 20 programmatic CTV ad sellers and found just 4.1% of CTV inventory resold through arbitrage, compared with 20.8% on web and 16.2% on mobile. Google AdExchange claimed the top spot as the leading direct seller on most CTV platforms, highlighting its control over high-quality, non-arbitraged inventory.
Alphabet plans to issue $80 billion of new shares, surpassing all prior equity raises in history. The offering is intended to bolster the company’s AI infrastructure build-out, providing capital for data centers, servers and chip purchases to support its long-term AI-driven growth strategy.
