Google Faces Belgian Antitrust Probe as NAB Show Summit Expands to Four Days
Belgium's competition watchdog opened a probe into Google's online ad model for potential antitrust violations. The 2026 NAB Show will expand its Sports Summit in Las Vegas to four days (April 18-22), uniting league and streaming executives to discuss media rights, sports betting and fan experience.
1. Belgian Competition Probe
Belgium's competition watchdog has opened a preliminary investigation into Google's model for selling online advertisements, citing serious indications that the company may be abusing its dominant market position. The probe will examine whether Google's practices in setting prices and allocating ad inventory breach antitrust rules, with outcomes currently unclear.
2. 2026 NAB Show Expansion
The upcoming 2026 NAB Show in Las Vegas (April 18-22) will extend its Sports Summit to four days, gathering executives from sports leagues, broadcast networks and streaming services. Key sessions will address media rights strategies, private equity in sports ownership, athlete enterprises, sports betting, women's sports and innovations in fan engagement, with NBC Sports executive Jon Miller headlining a fireside conversation.