Google Seals Solar PPA for Texas Data Centres, Crypto Ads Return
Google signed a long-term agreement with TotalEnergies to power its Texas data centres entirely with solar energy, advancing its 24/7 carbon-free goal. Cryptocurrency firms regained eligibility to purchase Super Bowl advertising slots in 2026 after policy revisions, potentially boosting Google’s ad revenue from finance sector clients.
1. TotalEnergies Solar Power Deal
Google has entered a multi-year power purchase agreement with TotalEnergies to supply solar energy to its Texas data centres, marking the company’s first direct procurement from the French energy giant. The deal underpins an estimated 150 MW of solar capacity, aligning with Google’s investment in renewable infrastructure.
2. Advancing Carbon-Free Ambitions
This partnership supports Google’s commitment to run operations on 24/7 carbon-free energy by 2030, reducing reliance on grid electricity and lowering its carbon footprint at major U.S. data-processing hubs. The agreement also diversifies Google’s clean energy portfolio alongside wind and hydro projects.
3. Super Bowl Crypto Ad Comeback
Following updated advertising guidelines, cryptocurrency firms regained the right to buy Super Bowl airtime in 2026 after a four-year ban. Major exchanges and token issuers are expected to secure high-profile spots, reviving a category that previously drove millions in ad spend.
4. Implications for Google’s Ad Business
The return of crypto advertisers to the Super Bowl could expand Google’s finance ad segment, as brands redirect budgets to digital platforms post-game. Increased demand for crypto-related search and video ads may contribute to higher CPMs and quarterly ad revenue growth.