Google and Intel have agreed to a multiyear collaboration to deploy Intel’s Xeon processors alongside Google’s proprietary infrastructure processing units (IPUs) in next-generation AI and cloud systems. The integration aims to offload networking, storage, and security tasks to IPUs, freeing up CPUs for compute-intensive AI workloads and enhancing performance per watt at scale.

By combining Xeon CPUs with IPUs, Google expects to reduce operational costs and improve efficiency across its data centers, positioning its cloud services for more cost-effective AI deployment. This partnership strengthens Google’s competitive edge against AWS and Azure by offering clients higher throughput and lower latency for large-scale AI models.

Google’s advertising platforms continue to host plaintiff-recruitment ads tied to more than 5,700 addiction lawsuits, including recent $6 million and $375 million verdicts against social media firms. With Meta banning such ads from its platforms, Google faces potential legal, regulatory, and reputational risks should it choose not to follow suit.