Google Unveils Gemini 3.5 AI Models, $100 Ultra Plan and Search AI Agents
Google unveiled its Gemini 3.5 AI model family at its annual I/O conference, with Flash available immediately and a Pro version launching next month. It also rolled out new pricing: an Ultra plan at $100 per month and a top-tier plan price cut from $250 to $200.
1. Gemini 3.5 Model Family
Google introduced the Gemini 3.5 model family at its annual I/O conference, featuring the low-latency Flash model available immediately and a higher-performance Pro version slated for next month. Flash boasts faster response rates and enhanced coding and agentic capabilities surpassing Gemini 3.1 Pro.
2. Integration into Search
The company integrated Gemini 3.5 Flash into Search’s AI Mode, enabling AI-driven agents that handle tasks such as personalized shopping assistance and real-time alerts. Users can create agents to monitor web updates or perform complex queries via conversational interactions.
3. New Pricing Tiers
New pricing tiers include a $100 per month Ultra plan for developers and creators, and a reduction of the existing top-tier Ultra plan price from $250 to $200. Entry-level AI Plus and Pro plans are priced at $7.99 and $19.99 per month, respectively.
4. Market and Competitive Impact
These enhancements aim to strengthen Google’s competitive position against OpenAI and Anthropic in generative AI, potentially driving increased user engagement and monetizable adoption across its Search and app ecosystems. Successful rollout may boost ad revenues and developer subscriptions.