In the third quarter of 2025, GoPro reported total sales of $163 million, representing a 37% decline from the prior-year period. Subscription and service revenue fell 3% year over year to $27 million, underscoring a contraction in the company’s previously touted recurring-revenue segment. Despite completing efficiency initiatives, GoPro recorded a net loss of $21 million for the quarter. On a positive note, the business generated $12 million in operating cash flow, marking its second consecutive quarter of cash-flow profitability, yet overall revenue momentum remains weak and hardware demand continues to deteriorate in the face of intensifying competition from lower-cost action-camera makers and advancing smartphone video capabilities.

GoPro has entered into a strategic collaboration with ASUS to launch the ProArt GoPro Edition, a laptop specifically designed for content creators leveraging GoPro workflows. The device integrates native capture-to-publish functionality, AI-powered editing tools and optimized data pipelines for GoPro media assets. By embedding GoPro’s software development kit and cloud-sync features directly into the ProArt hardware, the partnership aims to improve post-production efficiency and deepen customer engagement within GoPro’s ecosystem. This alliance represents a key effort to diversify revenue streams beyond hardware sales and subscriptions, positioning GoPro as a solutions provider in the creator market.