Gray Media Lands Multi-Year FOX 12 Plus Rights for Portland Fire and Thorns
Gray Media’s KPDX (FOX 12 Plus) will serve as exclusive local broadcaster for all Portland Fire WNBA games and expanded Portland Thorns NWSL coverage under a multi-year partnership. The deal also launches a direct-to-consumer Portland Fire streaming platform via Kiswe, featuring live interactive streams and original team content.
1. Partnership Overview
Gray Media has secured a multi-year media rights partnership with the WNBA Portland Fire and NWSL Portland Thorns, designating KPDX (FOX 12 Plus) as the exclusive regional broadcast home for the Fire and expanded local home for the Thorns.
2. Broadcast Details
Under the agreement, FOX 12 Plus will air all available Portland Fire games, with select contests simulcast on FOX 12, and will integrate Thorns matches into weekly storytelling segments, pregame and postgame shows, and special programming tied to key season moments.
3. Streaming Platform
The Portland Fire will debut a branded direct-to-consumer streaming platform built with Kiswe, offering interactive live game streams, exclusive bonus content, original team storytelling, and fan engagement features across broadcast, digital, and connected TV channels.
4. Strategic Impact
The partnership is expected to boost Gray Media’s regional ratings and advertising revenue, strengthen its position in women’s sports broadcasting, and create new direct-to-consumer monetization opportunities through subscriptions and advertising on the streaming service.