Gray Media Launches Political 360 with 235M Voter, 267M Consumer Data
GTN•Gray Media launched Political 360 integrating Aristotle’s National Voter File covering 235 million registered U.S. voters and its National Consumer File of 267 million records to power targeted digital ad campaigns. The data-driven solution aims to boost campaign efficiency, reduce wasted impressions and improve voter-level targeting across devices and platforms.
1. Product Launch
Gray Media introduced Political 360, a digital advertising offering powered by Aristotle’s data and analytics. This solution is designed for political candidates, issues and advocacy groups seeking more precise campaign targeting.
2. Data Integration
Political 360 leverages Aristotle’s National Voter File of over 235 million registered U.S. voters and its National Consumer File of 267 million consumer records. These datasets include demographic, lifestyle and party affiliation details to enable granular audience segmentation.
3. Campaign Efficiency
The platform enhances campaign efficiency by reducing wasted impressions and improving message relevance across devices and platforms. Advertisers can move beyond broad demographic buckets to activate specific voter groups aligned with campaign goals.
4. Company Reach and Impact
Gray Media operates 117 full-power television markets reaching roughly 37% of U.S. TV households and holds the top-rated station in 78 markets. The expanded digital offering builds on Gray’s local market strength and digital agency capabilities to drive incremental advertising revenue.
