Green Dot study finds 91% of leaders plan to increase embedded finance investment
GDOT•A Green Dot and Wakefield Research survey found 91% of embedded finance decision-makers plan to increase investment over the next three years. The survey covered 250 director-level or higher decision-makers from Sept. 3 to Sept. 21, 2026.
1. Survey findings
The survey found that 89% of respondents viewed embedded finance as a moderate or strong growth driver, while 74% said risks had risen over the past two years. Integration barriers affected 97%, and 52% cited data security and privacy concerns. Regulatory unpredictability threatened innovation for 87%, though 64% viewed open banking and data portability requirements primarily as opportunities.
