Kroger’s wholly owned subsidiary Harris Teeter today unveiled its “Happier, Healthier with Harris Teeter” initiative, rolling out in January across all 250 stores and 70 fuel centers. The program features the new Simple Truth™ Protein line—seven registered dietitian–approved items spanning breakfast, snacks, meals and pantry staples—augmented smart product tags (high protein, no added sugar, non-GMO, gluten-free) and enhanced digital tools such as FoodHealth Scores. Harris Teeter will also provide every VIC card household a complimentary 30-minute virtual nutrition coaching session, delivered by licensed dietitians (excluding South Carolina), to guide customers on meal planning and use of the OptUP® Nutrition Insights platform. Headquartered in Matthews, N.C., and employing 36,000 associates, Harris Teeter’s health-focused push underscores Kroger’s broader strategy to drive customer loyalty, increase basket healthfulness and capture growing demand for nutritionally transparent offerings in 2026.