Hasbro to Save 1 Million Hours, Slash Prototype Time by 80% with AI
Hasbro expects AI to save one million hours over next year by automating low-value tasks and reallocating two hours per employee weekly to innovation. Using AI with 3D printing cut prototype development time by 80%, and new adult collector toys are slated for showcase later this year.
1. Productivity Gains from AI
Hasbro projects a productivity boost by automating routine tasks, saving one million work hours over the next year. This equates to reallocating roughly two hours weekly per employee from order management and process work to innovation and customer-driven initiatives.
2. Rapid Prototyping with AI and 3D Printing
By integrating AI with 3D printing, Hasbro has reduced prototype development time by 80%, shortening the cycle from initial design sketches to full-color models. This accelerated process enables faster iteration and a higher volume of concept testing.
3. Future AI-Driven Collector Toys
Looking ahead, Hasbro plans to unveil new AI-generated toy and game concepts targeted at the adult collector market later this year. The company believes AI’s creative capabilities will unlock entirely new product categories and enhance its premium offerings.