H.B. Fuller sees DIY beauty growth driving demand for professional results at home

FUL•2026-10-16

H.B. Fuller says at-home beauty treatments are gaining as a deliberate lifestyle choice. A 2025 Euromonitor survey found 77% of DIY beauty users consider efficacy important when choosing at-home products.

1. At-home beauty demand

H.B. Fuller’s beauty market analysis identifies convenience, control and cost efficiency as drivers of at-home treatments. It says adhesive selection is increasingly important for lash and nail brands, affecting application, wear performance and consumer satisfaction.

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H.B. Fuller sees DIY beauty growth driving demand for professional results at home

Publicnow

H.B. Fuller sees DIY beauty growth driving demand for professional results at home

1. At-home beauty demand

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H.B. Fuller sees DIY beauty growth driving demand for professional results at home

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