Over the past 12 months, shares of Helen of Troy Limited have fallen roughly 70%, underscoring sustained pressure from higher import duties and shifting consumer spending patterns. Investors have reacted to nearly $15 million in incremental tariff costs incurred during the latest fiscal year, as well as evidence that value‐seeking shoppers are trading down from premium personal care and housewares offerings. This pronounced stock decline signals market skepticism about the company’s near‐term ability to fully offset these macro challenges through price increases.

In its third quarter ended November 30, Helen of Troy reported revenue of $550 million, essentially flat year‐over‐year, while adjusted operating profit declined by 12% to $63 million. Gross margin contracted by 200 basis points to 33.5%, driven largely by elevated freight costs and an unfavorable product mix skewed toward lower‐margin appliance items. The company recorded a 5% drop in North American sales, partially offset by a 3% uptick in international revenue, reflecting ongoing demand for its personal care accessories in Europe and Latin America.

Late in the quarter, Helen of Troy completed its acquisition of Olive & June, a direct‐to‐consumer nail and beauty brand, for an estimated $65 million upfront. Management expects the purchase to contribute approximately $8 million in annualized adjusted EBITDA by fiscal 2027, helping to diversify the company’s product portfolio and bolster e-commerce penetration. Analysts have noted that Olive & June’s fast-growing online subscription model could help stabilize Helen of Troy’s overall revenue mix and improve channel profitability over the next two years.