Hershey’s ONE Introduces Reese’s Layered Protein Bar with 18g Protein
HSY•Hershey’s ONE Brand launched a layered Reese’s Peanut Butter Chocolate Protein Bar delivering 18g protein and 2g sugar. The bar is now available on Amazon to expand Hershey’s functional snacking offerings.
1. Product Launch and Features
Hershey’s ONE Brand has unveiled the ONE x Reese’s Peanut Butter Chocolate Flavored Layered Protein Bar. It features 18g of protein, 2g of sugar and a multi-layered chocolate-and-peanut-butter design, offering a textural upgrade for on-the-go consumers.
2. Strategic Impact on Hershey
Available on Amazon, the bar extends Hershey’s footprint in the growing functional snacking segment. It leverages the Reese’s brand to capture protein-bar market share and drive incremental revenue growth.
