High Roller Partners with Lines.com to Leverage 2.11M Followers for Prediction Markets Rollout
High Roller signed a non-binding LOI with Lines.com to boost customer acquisition and brand awareness for its planned U.S. event-based prediction markets. Lines.com’s sports media platform covers 100,000+ indexed pages across six major leagues and reaches 2.11 million followers with nearly 70 million views last month.
1. High Roller Signs LOI with Lines.com to Boost U.S. Prediction Markets Launch
High Roller Technologies, Inc. today announced a non-binding letter of intent with Lines.com, a leading sports media platform owned by Spike Up Media, to execute a strategic marketing partnership ahead of High Roller’s planned entry into U.S. event-based prediction markets. Under the LOI, Lines.com will leverage its network of more than 100,000 indexed pages covering six major leagues, a 2.11 million-strong social media audience and nearly 70 million views generated over the past 30 days, as well as its advanced automation infrastructure, to drive high-quality customer acquisition. Lines.com also holds close to 800 AI citations across platforms such as Google AI Overview, ChatGPT, Perplexity and Gemini, positioning High Roller to capitalize on growing consumer reliance on AI discovery tools. CEO Seth Young emphasized that this partnership builds on High Roller’s recent agreement with Crypto.com | Derivatives North America and aligns with the company’s disciplined go-to-market strategy focused on scale, efficiency and high conversion performance.
2. Strategic Collaboration with Power Protocol Targets Next-Gen Web3 Engagement
In a separate collaboration, High Roller has partnered with Power Protocol to explore Web3-enabled incentive models designed to deepen user engagement and unlock new revenue streams across regulated digital entertainment markets. The two companies will assess deployment of mission-based rewards, behavioral incentives and co-created activations—such as geofenced challenges and ecosystem integrations—while maintaining strict compliance with licensing and responsible gaming standards. Power Protocol’s incentive layer, proven in large-scale mobile games like Fableborne, routes rewards to high-intent users and replaces passive impressions with meaningful actions. High Roller’s CEO noted that the initiative will evaluate technical feasibility, compliance considerations and product pathways for responsibly scaling incentive-driven engagement across the group’s award-winning casino brands, including High Roller and Fruta, which collectively offer over 6,000 premium games from more than 90 providers.