High Roller Technologies has entered into a non-binding Letter of Intent with Lines.com, a Spike Up Media sports platform, to establish a strategic marketing partnership ahead of its planned U.S. prediction markets launch. The agreement tasks Lines.com with driving customer acquisition and brand awareness through targeted distribution and automation, leveraging its audience of high-intent sports bettors. High Roller CEO Seth Young emphasized that this collaboration complements the company’s disciplined go-to-market strategy following its recent deal with Crypto.com | Derivatives North America.

Lines.com operates over 100,000 indexed pages covering six major professional and collegiate leagues and commands a sports social media following of 2.11 million, which generated nearly 70 million views in the past 30 days. The platform’s advanced automation and conversion infrastructure will be deployed to surface High Roller’s prediction market offerings to an audience already versed in implied probability and odds-based decision-making. Additionally, Lines.com has secured nearly 800 AI citations across Google AI Overview, ChatGPT, Perplexity and Gemini—more than three times its closest competitor—providing a powerful channel for brand discovery as consumers increasingly rely on AI tools.

This marketing LOI follows High Roller’s binding Letter of Intent with Crypto.com | Derivatives North America to co-launch a regulated event-based prediction markets product in the U.S. Under that agreement, Crypto.com’s CFTC-registered exchange and clearinghouse infrastructure will power event contracts on HighRoller.com, with a targeted first-quarter 2026 rollout. Management forecasts the broader U.S. prediction market opportunity at over $1 trillion in annual trading volume, underscoring the potential upside for High Roller’s new product line.

Spike Up Media is represented on High Roller’s board by directors Michael Cribari and Brandon Eachus, two of the company’s largest shareholders, reinforcing alignment between the parties. The LOI outlines mutual intentions to negotiate definitive terms subject to customary conditions and regulatory approvals. High Roller warns that until definitive agreements are executed, the partnerships remain subject to change. Investors will be watching for finalized documentation and initial performance metrics from consumer acquisition campaigns once live.