Hilton today unveiled Apartment Collection by Hilton, a new category within its Collection brand portfolio offering fully furnished studio to four-bedroom apartments with chef-ready kitchens, separate living areas and on-site laundry. Available for booking via Hilton’s channels in H1 2026, the initial rollout encompasses properties in New York City, Washington, D.C. and Atlanta operated in partnership with Placemakr. This alliance will add up to 3,000 units to Hilton’s existing global inventory of roughly 10,000 apartment-style units, and is expected to accelerate further expansion through franchise agreements in multi-family buildings. Each property will integrate into Hilton’s booking and Hilton Honors loyalty systems, ensuring consistent service standards and 24/7 on-site team support, while featuring local design elements, fitness centers and, at select locations, rooftop pools, communal workspaces and on-site dining.

Hilton’s Board of Directors has approved a $3.5 billion increase to its existing share repurchase program, raising the total authorization to approximately $4.6 billion. The company may execute repurchases in the open market or through negotiated transactions, subject to market conditions, available liquidity and cash flow. This authorization does not obligate Hilton to repurchase any specific dollar amount or share count and may be suspended at management’s discretion. The strengthened repurchase capacity underscores Hilton’s confidence in its long-term cash generation, following a year in which free cash flow exceeded $2 billion, and aligns with the company’s commitment to enhancing shareholder returns while preserving flexibility for strategic investments.