Hilton today launched the Why We Gather Report as part of its broader 2026 Trends Report, drawing on a proprietary Ipsos survey of 3,150 adults across the U.S., U.K. and India who plan to attend in-person work events over the next two years. The research identifies the emotional, cultural and behavioral motivations driving modern meetings, underscoring Hilton’s leadership in hospitality innovation. Drawing on more than a century of experience, the report reflects Hilton’s strategic commitment to powering meaningful connections in a technology-enabled world.

The report highlights three core drivers shaping meetings in 2026. First, human connection remains paramount: 49% of respondents cite bonding with new colleagues and teams as their primary reason for attending work events, while 84% say experiencing local culture ranks high on their agenda. Second, technology serves as a silent enabler: 67% agree that AI assistance during events saves time and effort, freeing attendees to focus on relationship-building. Third, authenticity is non-negotiable: 84% of participants report they love bringing their full, ‘authentic selves’ to professional gatherings.

Hilton shares have delivered a total return of 27% since March 2025, reflecting resilient performance despite macro headwinds. Analysts forecast 13.2% EPS growth for full-year 2026, driven by ongoing unit expansion, RevPAR normalization and an active $4.6 billion share repurchase program. This outlook underscores confidence in Hilton’s asset-light franchising model and global footprint, which spans 9,000 properties across 141 countries and territories.

Building on its World’s Most Welcoming Events platform and last year’s Meetings Maximizer Report, Hilton is rolling out the EventReady Playbook, the Hilton Honors Event Planner Program and Meet with Purpose initiative to equip planners with data-driven tools and design frameworks. Coupled with digital key innovations, automated room upgrades and seamless booking via the Hilton Honors app, these strategic moves reinforce Hilton’s ability to deliver differentiated, inclusive experiences that meet evolving attendee expectations and support sustainable growth.