Hoka-owner Deckers Outdoor falls after maintaining annual sales forecast

Shares of Deckers Outdoor fell as much as 4.6% to $91.80, the lowest since December 2025, after the Hoka-owner kept its annual sales outlook unchanged at $5.86 billion to $5.91 billion on Thursday.

The company raised its full-year profit-per-share forecast by 5 cents to $7.35 to $7.50, while analysts on average were expecting $7.50 per share, according to LSEG data.

"Our second-quarter gross margin is expected to be down due to tariffs and rising freight costs," CFO Steven Fasching said.

Telsey Advisory said that while Deckers' investments are expected to accelerate sales growth over time, they add some near-term cost pressure in a volatile and uncertain consumer environment.

The brokerage maintained its "market perform" rating and cut its price target to $105 from $113, citing a weaker-than-expected second-quarter forecast.

Up to the last close, the stock was down about 7% year to date.