Honda Motor Co. has outlined a U.S. sales goal of 1.5 million units for 2026, representing a 4% increase over its projected 2025 deliveries. The target is driven by anticipated demand for its refreshed Civic and CR-V models, plus the introduction of two new SUVs under the Honda and Acura brands. To hit this milestone, Honda plans to optimize production in its Ohio and Alabama plants, adding a third shift on select lines and allocating 25,000 additional units to meet rising consumer interest in crossover and hybrid vehicles.

For the 2026 model year, Honda will roll out mid-cycle updates to its bestselling Civic and CR-V, including upgraded infotainment systems with 10.2-inch touchscreens, wireless smartphone integration, and improved fuel-efficiency ratings by 2 miles per gallon. The company is also expanding its value-trim strategy, introducing the ‘Sport Value Edition’ package that bundles advanced driver-assist features and a premium audio system at a sub-$30,000 price point. Honda projects these value trims will account for 35% of overall U.S. sales volume, aiming to capture price-sensitive buyers without sacrificing margin.

To diversify its U.S. portfolio, Honda will debut two new models in the second half of 2026: the all-electric Acura ZDX crossover and the Honda Prologue midsize SUV. The Acura ZDX offers an estimated 300-mile electric range and fast-charging capability, targeting luxury EV buyers with a starting price below $60,000. The Prologue, based on a General Motors EV platform, is expected to draw first-time Honda SUV buyers with a roomy interior and competitive starting MSRP. Executives believe these launches will contribute up to 10% of total U.S. volume by year-end and help Honda inch closer to a 10% share of the U.S. light-vehicle market.