HOT 97’s “Mornings with Mero” Jumps to Third in New York Market
HOT 97’s Mornings with Mero secured the #3 ranking in the New York radio market during the February 2026 Nielsen Audio ratings period. The improved position strengthens MediaCo’s ability to command higher morning-drive advertising rates and could boost quarterly station revenue.
1. Ratings Performance Jump
During the February 2026 Nielsen Audio ratings period, Mornings with Mero advanced to the #3 ranking in the New York radio market, marking HOT 97’s strongest morning performance since launch.
2. Audience Growth
The program saw notable increases in weekly audience reach and time spent listening, fueled by high-profile interviews and promotional events that resonated with urban and pop-culture listeners.
3. Advertising Impact
Securing a top-three morning slot enables MediaCo to propose premium advertising rates for the drive-time block, with sales teams targeting increased yield from both local and national advertisers.
4. Market Competition
The climb to third place intensifies the battle for morning listeners against established rivals and could reshape advertising allocations in New York's highly competitive radio segment.