Houlihan Lokey Tops Consumer M&A Volume with 30 Deals in 2025

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Houlihan Lokey led consumer-sector M&A by advising on 30 transactions in 2025, the highest volume among peers. Morgan Stanley advised on nine consumer deals totaling $79.71bn, including two mega deals over $10bn, ranking first by deal value.

1. Houlihan Lokey Leads by Volume

Houlihan Lokey served as adviser on 30 consumer M&A transactions in 2025, the highest among financial advisors in the sector, driven by food-related mandates including a Kraft Heinz asset sale in Italy.

2. Morgan Stanley Tops by Value

Morgan Stanley advised on nine consumer-sector deals totaling $79.71bn, with four billion-dollar transactions and two mega deals exceeding $10bn, including the €15.7bn Keurig Dr Pepper acquisition of JDE Peet’s.

3. Comparative Rankings

Goldman Sachs ranked second by deal value with $65.13bn, JPMorgan advised on 11 deals worth $57.3bn, and Rothschild & Co. held second place in volume with 20 transactions, followed by Spayne Lindsay, Lazard and Deloitte.

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