HUYA Reports RMB65M Q4 Loss, 200% Spike in In-Game Sales and 10% DAU from AI
HUYA narrowed its Q4 operating loss to RMB65 million and reduced net loss to RMB118 million, compared to RMB172 million a year earlier. In-game item sales jumped more than 200% YoY on Peacekeeper Elite and Crossfire Mobile, while AI-powered live streaming now contributes 10% of DAU.
1. Q4 Financial Results
HUYA posted an operating loss of RMB65 million in Q4 2025, narrowing from the prior year, and reported a net loss of RMB118 million versus RMB172 million a year earlier. Interest income declined to RMB32 million from RMB75 million, while gross margin improved by 2.7 percentage points driven by high-margin advertising and strong in-game sales.
2. In-Game Item Sales Surge
Revenue from in-game item sales grew over 200% year-over-year, primarily propelled by new titles Peacekeeper Elite and Crossfire Mobile. Management credited conservative monetization strategies with ARPU spikes tied to special in-game events.
3. AI-Driven Streaming and Tools
AI-powered live streaming channels now contribute nearly 10% of daily active users, outperforming real-life peers by 40% on key engagement metrics. The company is rolling out AI game tools such as the Delta Force Map Tool and exploring AI hardware and interactive products to boost efficiency and user engagement.
4. Content-Driven Game Publishing
HUYA’s game publishing division is focusing on mini games and mobile titles with high content appeal, leveraging its live streaming community for marketing. Management expects this content-driven pipeline to diversify revenue streams and become a significant growth driver beyond core streaming services.