Hyundai Motor shares climbed as much as 14.9% in Wednesday morning trade, reaching a record high and outperforming the KOSPI’s 1.2% gain. Market analysts point to growing speculation that Hyundai could deepen its relationship with Nvidia, leveraging the chipmaker’s AI computing platforms for next-generation vehicle architectures. Investors noted that Hyundai’s announcement last month of plans to develop software-defined vehicles aligns closely with Nvidia’s DRIVE platform roadmap, which supports advanced driver assistance and in-car AI services. Trading volume was more than double the 30-day average, underscoring heightened investor interest in potential technology partnerships that could boost Hyundai’s margin profile and accelerate new mobility offerings.

At CES 2026, Hyundai AutoEver—Hyundai Motor’s software subsidiary—announced an expanded online navigation collaboration with HERE Technologies, the global leader in mapping and location services ranked No.1 by Counterpoint Research for eight consecutive years. The agreement delivers real-time map updates, including new roads, speed limits and points of interest, to over one million Hyundai, Kia and Genesis vehicles equipped with Connected Car Navigation Cockpit (ccNC) and Integrated Cockpit (ccIC27) platforms in North America and Australia. By shortening its map-data update cycle by more than fivefold, Hyundai expects to enhance customer satisfaction and reduce maintenance costs. Looking ahead, Hyundai AutoEver plans to launch a streaming navigation solution integrating lane-level guidance, ADAS functions and Navigation on Autopilot capabilities, positioning the group to capitalize on the shift toward software-defined vehicle experiences.