Hyundai Motor Co. announced a 2026 global sales target of 4.16 million vehicles, up marginally from its 2025 deliveries of 4.14 million units but just below the 4.17 million‐unit goal set at the start of last year. The company sold 3.47 million vehicles overseas and 670,000 units domestically in 2025. To bridge the 20,000‐unit gap to its original target, Hyundai plans to accelerate launches of refreshed SUVs and next‐generation electric models in key markets including China, the United States and Europe. Management highlighted supply chain resilience improvements—cutting lead times by two weeks on average—and is investing in localized battery production to support projected EV volume growth of 25% year-over-year.

At the January 4 global employee forum in Seoul, Executive Chair Euisun Chung outlined five strategic priorities: customer-focused evolution, agile decision-making, ecosystem competitiveness, bold collaboration and leading new industry standards. He urged factory and R&D teams to embed customer feedback into product development and stressed the need for faster, more transparent decision loops. Chung emphasized strengthening the supplier ecosystem—comprising over 30,000 tier-1 components—and forging partnerships in AI and robotics to maintain quality across the production chain. He projected AI-driven features will contribute to 15% of new vehicle revenue by year-end and committed to expanding collaborations with semiconductor and software firms.

Hyundai Motor America closed 2025 with its fifth consecutive year of record retail sales, moving 772,712 vehicles, and posted total annual sales of 901,686 units—a third straight annual record. December 2025 retail deliveries rose 3% year-over-year to 43,812 units, while total sales in the month reached 78,930 vehicles, a 1% increase. Hybrid model sales surged 71% in December, led by the Elantra, Sonata and Santa Fe HEVs. For the full year, electrified vehicles comprised 30% of retail mix, with hybrids up 36% and battery-electric models up 7%. Hyundai’s U.S. investment plan remains on track, with $26 billion committed through 2028 to expand manufacturing, R&D facilities and battery production capacity.