IFF analysis flags four life-stage shifts shaping dairy innovation demand
IFF•IFF published “Dear Dairy: The Life Stages Guide,” outlining four consumer cohorts and product-development opportunities involving protein, energy, gut health, convenience, reduced sugar and sensory quality.
1. Life-stage demand
IFF’s analysis divides dairy demand into four life-stage cohorts, from children’s taste preferences and caregiver nutrition to vitality and mobility support for older consumers. It identifies protein, energy, gut health, convenience, reduced sugar and sensory quality as product levers that vary by age, and aims to guide development of dairy drinks, yogurts and shakes using IFF’s flavor and bioscience capabilities.
