Amazon Ads expands with iHeartMedia reseller deal; AWS sees 56% higher spend

iHeartMedia will act as a reseller for Amazon Ads’ video and audio inventory on Prime Video, Twitch, Amazon Music, Fire TV and Alexa. This simplifies media buying into a single platform and leverages Amazon’s shopper data to optimize targeting and measurement.

AI/R Compass UOL, an AWS Premier Partner with over 1,900 certified professionals and 12 competency badges, was named AWS Consulting Partner of the Year for Brazil in 2026. The accolade highlights AWS’s leadership in data engineering and infrastructure services within Latin America’s fastest-growing cloud market.

A survey of 40 IT executives found 56% expect to increase AWS spend in 2026, supporting a projected 10.1% growth in cloud budgets. Software and cybersecurity budgets are both forecast to rise 6.2%, while 68% of organizations have established dedicated AI budgets, underscoring sustained enterprise IT investment.