Informa TechTarget Launches AI Visibility Audit and GEO Planner after 235% Traffic Surge
Informa TechTarget introduced the AI Visibility Audit and GEO Topic Planner to help B2B marketers improve brand discoverability and content effectiveness within AI-driven search engines. In 2025, the company’s AI-driven site traffic rose 235% and membership sign-ups from AI referrals quadrupled, underscoring demand for its AI marketing solutions.
1. Solution Launch
Informa TechTarget introduced the AI Visibility Audit and GEO Topic Planner to help B2B marketers optimize brand presence in AI-driven search engines, identifying visibility and accuracy gaps and aligning content strategies with evolving AI preferences.
2. 2025 Performance
The company reported a 235% increase in AI-driven traffic to its portfolio of targeted media sites and a fourfold rise in membership sign-ups from AI referrals, demonstrating strong client demand for AI-enhanced marketing solutions.
3. Market Implications
These new solutions position the company to capture growth in zero-click AI search marketing, enabling brands to improve discoverability, reduce wasted content spend, and build topical authority as B2B buyers increasingly rely on AI answer engines.