Innovative Eyewear Secures Distribution in 1,400 European Stores Through MODIVO Partnership
Innovative Eyewear will distribute its Reebok Powered by Lucyd smartglasses through MODIVO Group’s network of about 1,400 European stores, beginning with a trial in Sklep Biegacza running outlets. This marks the company’s first major European retail expansion, targeting athlete-specific bespoke fittings and smart eyewear adoption.
1. New Distribution Agreement
Innovative Eyewear has entered a distribution partnership with MODIVO Group, granting access to approximately 1,400 stores across 20 European markets. The deal will feature smart eyewear from the Lucyd portfolio, including co-branded Reebok Powered by Lucyd models.
2. Pilot Rollout Plan
The initial launch will focus on MODIVO’s Sklep Biegacza running stores, where athletes receive customized fittings and dedicated service. These outlets will showcase the Reebok Powered by Lucyd line to evaluate consumer response and refine in-store presentations.
3. Strategic Market Expansion
This partnership constitutes Innovative Eyewear’s first significant European retail footprint, leveraging MODIVO’s omnichannel presence and futuristic store formats. The collaboration aims to accelerate smart eyewear adoption among sports enthusiasts and bolster the company’s international growth trajectory.