Inspired Entertainment Launches First NFL-themed Virtual Sports with BetMGM in New Jersey
BetMGM and Borgata Online in New Jersey have launched Inspired’s V-Play Soccer, V-Play Basketball and the first-ever V-Play NFL-themed Football offering. Inspired projects these virtual sports to drive incremental revenue and engagement for its operator partners based on strong Ontario performance.
1. Partnership Expansion
Inspired Entertainment expanded its Virtual Sports distribution by launching V-Play Soccer, V-Play Basketball and the first-ever V-Play NFL-themed Football on BetMGM and Borgata Online sportsbooks in New Jersey.
2. Product Portfolio and Innovation
The V-Play suite combines broadcast-quality graphics with frequent betting opportunities, and the NFL-themed Football product enables fans to engage with their favorite teams through tailored virtual matchups.
3. Performance and Growth Outlook
Already live in Ontario, the V-Play titles have generated high, sustained incremental revenue and player engagement, positioning Inspired to replicate this success across additional regulated markets.