Inspired Entertainment Secures Multi-Year bet365 Extension, Launches Virtual Soccer Bet Builder
Inspired Entertainment extended its Virtual Sports agreement with bet365 for multiple years, reinforcing a long-term partnership on gaming content and technology. The deal includes launch of enhanced Virtual Soccer featuring pre-built Bet Builder parlay functionality timed with the start of the 2026 FIFA World Cup to boost engagement.
1. Multi-Year Extension with bet365
Inspired Entertainment secured a multi-year extension of its Virtual Sports partnership with bet365, reinforcing a long-standing agreement to supply gaming content, technology, hardware and services to one of the world’s leading online gambling operators.
2. Launch of Enhanced Virtual Soccer
Under the extended agreement, Inspired will roll out an enhanced Virtual Soccer product featuring pre-built Bet Builder functionality for same-game parlays, with deployment timed to coincide with the kickoff of the 2026 FIFA World Cup.
3. Strategic Impact on Engagement and Revenue
The Bet Builder mechanic narrows the gap between live sports betting and virtual sports, aiming to improve player retention and operator margins by delivering more interactive, personalized wagering experiences and driving steady recurring revenue streams.