Instacart Rolls Out 1-800-Flowers.com Partnership to Add 700+ Florist Locations
Instacart launched its first nationwide pure-play floral partnership with 1-800-Flowers.com, enabling orders from over 700 florist locations via the Instacart App ahead of Valentine’s Day. Pre-orders began February 9, same-day orders are available on February 14, and floral deliveries can be scheduled up to five days in advance with no markup.
1. Partnership Launch Details
Instacart has integrated 1-800-Flowers.com into its App, offering customers nationwide access to fresh bouquets and gifts from more than 700 participating florist locations. This marks the grocery tech company’s first pure-play floral partnership, timed to capitalize on Valentine’s Day demand.
2. Seasonal Demand Surge Data
The platform saw orders containing combination bouquets and fresh cut roses surge by over 1,000% on Valentine’s Day last year, underscoring the potential uplift for Instacart.
3. Delivery and Scheduling Features
Customers can pre-order specialty floral arrangements starting February 9, place same-day orders on February 14 in select markets, or schedule deliveries up to five days in advance, expanding flexibility and planning options.
4. No-Markup Pricing
Instacart will carry 1-800-Flowers.com inventory with no additional markup, maintaining price parity and preserving value for customers during peak gifting occasions.