Interactive Strength Adds $4,995 CLMBR to Rogue Fitness Platform, Boosting DTC Reach
Interactive Strength's CLMBR Connected 02 is now available on Rogue Fitness's online retail platform for $4,995, marking its first direct-to-consumer distribution through a leading strength equipment channel. This partnership expands CLMBR’s sales reach alongside existing Woodway wholesale distribution and supports TRNR’s $30 million 2026 revenue guidance.
1. New Distribution Partnership
Interactive Strength announced that its CLMBR vertical climbing machine is now available on Rogue Fitness's online platform, marking a strategic entry into one of the industry's most respected performance equipment channels.
2. Product Listing and Pricing
The CLMBR Connected 02 has been listed exclusively at $4,995 on the Rogue site, targeting serious athletes and fitness enthusiasts who value high-quality, performance-driven workout equipment.
3. Channel Strategy Impact
This direct-to-consumer placement complements existing wholesale orders fulfilled through Woodway and is expected to broaden CLMBR’s market reach while contributing to the company's pro forma 2026 revenue guidance of over $30 million.
4. Company Portfolio and Outlook
Interactive Strength operates four connected fitness brands—Wattbike, Ergatta, FORME, and CLMBR—leveraging advanced hardware and immersive content to drive subscription and equipment sales across home and commercial markets.