InterDigital report says HDR becomes baseline feature across premium video ecosystem
IDCC•InterDigital published a market report with Parks Associates finding HDR is shifting from a premium feature to a mainstream video standard, with adoption expanding across TVs, streaming devices, smartphones and gaming platforms.
1. HDR adoption expands
InterDigital published a market report with Parks Associates finding HDR is shifting from a premium feature to a mainstream video standard. It points to growing adoption across TVs, streaming devices, smartphones, gaming platforms and live entertainment.
2. Lower barriers expected
The report says AI-assisted enhancement, cloud production and next-generation codecs may lower the cost and technical barriers to broader HDR deployment. It expects HDR to follow HD and 4K into baseline consumer expectations for movies, television, live events and games, and highlights live HDR rollout for major sports broadcasts including the 2026 FIFA World Cup and 2026 Winter Olympics.
