InterDigital to Showcase SMPTE ST 2094-60 HDR Workflow for Live Sports at NAB
InterDigital will demonstrate its SMPTE metadata-driven HDR Master Production solution at NAB 2026, enabling unified HDR and SDR workflows with ad insertion for premium live sports streaming. The ST 2094-60 standardized conversion method promises consistent color, brightness and interoperability, strengthening its licensing appeal.
1. NAB 2026 Demonstration
InterDigital will demonstrate HDR Master Production for Advanced Streaming at NAB 2026 in Las Vegas, showcasing a unified workflow that creates premium HDR and standard SDR content in one production process at booth C4449-E.
2. HDR Master Production and Ad Insertion
The HDR Master Production solution supports ad insertion mechanisms driven by the latest SMPTE metadata standards, enabling broadcasters and streaming providers to insert replays and advertisements seamlessly into high-quality HDR streams.
3. SMPTE ST 2094-60 Metadata Standardization
The ST 2094-60 Dynamic Range Conversion Characterization Metadata project formalizes InterDigital’s metadata-driven approach, guaranteeing consistent brightness, color and contrast when converting between HDR and SDR formats across devices.
4. Licensing and Market Implications
By standardizing HDR workflows and robust ad insertion capabilities, InterDigital aims to enhance its appeal to streaming providers and broadcasters, potentially driving licensing revenue growth as demand for premium live sports content rises.