IREN is paying over $50 million per year for the Golden State Warriors jersey patch plus spots on WNBA Valkyries and Santa Cruz Warriors uniforms to boost awareness among Bay Area AI startups. The deal marks IREN's shift from bitcoin mining to offering GPU cloud services for AI training.
IREN has secured the Golden State Warriors jersey patch spot at a reported cost exceeding $50 million per year. The agreement also includes branding positions on the WNBA's Valkyries warm-up jerseys and the development team Santa Cruz Warriors uniforms.
IREN, originally a bitcoin miner, is now promoting its GPU cloud capacity for AI training and inference. The co-CEOs aim to leverage the high-profile sports deal to raise awareness among Bay Area AI startups and expand its customer base.
The substantial marketing investment will impact IREN's annual cash outflows but may accelerate customer acquisition in the competitive AI infrastructure market. IREN emphasizes use of 100% renewable energy and owned data-center assets to differentiate from peers under environmental scrutiny.
