Italian Antitrust Probe Targets Apple iCloud as Valuation Tops $4.3 Trillion
AAPL•Apple faces an antitrust probe in Italy over alleged preference for its iCloud full-device backups under the EU’s Digital Markets Act. The investigation marks Italy’s first DMA case while Apple maintains a market valuation exceeding $4.3 trillion, ranking third among U.S. public companies.
1. Italy Launches Digital Markets Act Probe
On June 16, Italy’s competition authority initiated its first investigation under the EU Digital Markets Act to examine whether Apple’s iOS and iPadOS restrict rival cloud storage providers from leveraging full-device backup components reserved for iCloud.
2. Apple’s Valuation and Enforcement Path
Apple remains valued at over $4.3 trillion, the third-largest U.S. public company, and the Italian regulator will submit its findings to the European Commission for potential further action under the DMA.
