Ituran’s IturanMob platform is now Griiip’s official IoT technology provider, enabling real-time data collection and processing across all motorsport categories. The agreement targets integration in thousands of race and track-day vehicles by the end of 2026, marking a major step in digitizing motorsport telemetry.

The system collects, processes and transmits data on acceleration, braking, cornering, driving behavior and critical events in real time. Data streams feed Griiip’s AI-powered analytics, delivering performance insights via intuitive web-based dashboards accessible on mobile devices.

By connecting thousands of additional vehicles, Ituran expects to broaden its subscriber base and boost recurring service revenues in the high-performance motorsport segment. The scalable solution positions the company to capture emerging opportunities among both professional racing teams and amateur track-day drivers.

Ituran is a global leader in vehicle telematics with over 2.5 million subscribers and operations in more than 20 countries. Its offerings include stolen vehicle recovery, fleet management and connected-car services, with strong market share in Latin America and Israel.